Sofi - Landing page for a software company

The brief

Sofi needed a public marketing site that didn't look like every other software-house template on the internet. The goal was a clean editorial narrative with motion as connective tissue between sections - not decoration for its own sake.

What I shipped

• Sectioned layout with hero, services, case studies, team and contact - each section scored with scroll-driven reveals in Framer Motion.
• Performance budget kept tight: no heavy libs, Next/Image for all assets, no CLS on hero.
• Responsive design tuned for mobile-first - the majority of the traffic was arriving from LinkedIn.

Takeaway

Motion is most effective when it's invisible. The best comments the team got were "it felt fast" - not "loved the animations". That's the mark of good motion design.